Business & Property

Marketing Mistakes New Business Owners Should Know

Marketing Mistakes New Business Owners Should Know

Being new in building and growing business is not a small feat. Making mistakes is bound to happen because when you are new business owner, you have to figure out what strategies that work best for your business. There are no ultimate guides on how to do it right that can guarantee success. There are no shortcuts either. Trial and error tests are a must to know which one result in positive outcome. One of the most challenging areas in business is marketing. It is where new business owners often make mistakes without they even realize. 

Most common mistakes in marketing done by new business owners

Making mistakes is not uncommon but if it not addressed properly then it can lead to severe problems in the future. Also, it can lead to costly consequences. Here are several most common marketing mistakes often done by new business owners:

You cannot do everything by yourself

Thinking everything can be done by yourself and ignoring the importance of hiring marketing expert. Of course being entrepreneur means you need to be independent but not ignorant. When you know you are new in business field then you need more guidance to help you. Hence, hire professional, trusted marketing experts or agencies. 

Mistaken branding with marketing

Most common mistakes in marketing done by new business owners

Those are two different things in business. Branding is timeless and slow to develop because it represents who you are and where you want to be as a business. Meanwhile, marketing is timely and changes everyday. Marketing reacts and responds according to the change in the market. It is more like constant experiment. 

Not being specific with your target market

Your aim is good which is to reach out as many people as possible. However, it is bound to fail if you are being too general of who your target market is. Marketing your product or service to everybody is not a good strategy. Instead, market it to the right target audience that need your product and service. This way, your brand will be standout as well. 

Not showing consistency in marketing

It is a big mistake because your brand’s presence and  visibility are  important in marketing. That’s why many brands promote their products and service so hard through various strategies using various platform online and off. Consistent marketing is important to build and keep the engagement with your audience. 

Unwilling to be flexible

In business, things can be unpredictable. If you are too stiff then you won’t find the best strategies that work for your business. Sometimes, small changes do wonder to the result. When you are being flexible, it means you are ready to pivot your business accordingly when needed. 

Overspending on advertisement without sufficient testing

Marketing is important but when you it wrong then the result will the opposite of what you expected. Advertising campaigns can help boost your brand. However, avoid starting big. Instead, start small and see how it goes. If it went well, you can scale up using better method. You can start with free and cheap marketing strategies. 

Business & Property

5 Amenities that Guests Would Appreciate in Villa Sanur Bali

5 Amenities that Guests Would Appreciate in Villa Sanur Bali

Sanur might not be brimming with surf break like Kuta and Canggu or cool highlands and big temples of Ubud. This quieter coastal town of Bali has charming white-sand beaches, sunrise view, and shallow waters. Living in Sanur is relatively peaceful; which explains families and elder travelers that flocks to this area. So what can you provide to make guests’ experience at your villa Sanur Bali more pleasant? 

Bike to Bike Around Villa Sanur Bali

Bike to Bike Around Villa Sanur Bali

Biking is very popular activity around Sanur. The broad boardwalk along the Sanur Beach makes for nice walking and cycling in Bali. Many food stalls beside the beach offers bike rent, but the quality might not be good. Your guests will be delighted to find your villa Sanur Bali provides free bike to explore the beautiful, quiet beaches! Provide directions on how to navigate around the area to your visitors. A couple of bicycles are another fantastic asset to have on hand for your guests to discover the neighborhood like a native!

Beach Essentials for Simple Seaside Picnic

If you want to be a top-notch beach property, you must provide beach goods.

We expect to discover some beach goods listed as amenities on the listing when guests ask about them. When travelers realize that your resort has everything they need for a beach vacation, they are far more inclined to book it!

Many of the clients we work with are driving long distances to rest and unwind. The majority of people fly, which makes packing beach basics like towels, toys, chairs, and umbrellas problematic. It eliminates the stress of looking for those items or purchasing them once they arrive, which would be an additional hefty price to the trip.

Barbecue Grill

Barbecue Grill

The convenience of having a kitchen over hotels is the number one reason why people pick vacation rentals over hotels. Most vacation houses have well equipped kitchens, but if you also have a grill, your property will be more competitive for summer reservations. Grilling is such a popular pastime that some individuals arrange entire vacations around it! Travelers will often choose one villa Sanur Bali over another if it has a grill – and a great outside dining area is also a big advantage.

Grilling is more than simply a fun way to spend time outside. Cooking your own meals saves you a lot of money. Consider the cost of dining out every night for a family of four. A single dinner would consume the typical vacation expenditure.

Blender for Making Those Refreshing Tropical Juices 

Travelers frequently inquire about kitchen needs, and the blender is the most frequently requested item by beachgoers. This can, believe it or not, be a deal breaker for some vacationers.

Who are we to blame them? Travelers want to know that they can have their smoothies in the morning and their margaritas in the afternoon. For many people, a beach trip isn’t complete without a frozen cocktail – and having a blender on hand is an added bonus that can make for a more relaxing holiday.

We recommend purchasing a blender if you do not already have one on your house. It will quickly pay for itself in terms of additional reservations. Also, if you have one, make sure to mention it in your listing!

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Access to the Beach from Villa Sanur Bali 

One of the most common worries among travelers is the location. Guests frequently inquire about the type of beach access they will have and their proximity to the ocean or lake.

To be competitive, your one villa Sanur Bali doesn’t have to exactly build at Sanur’s seaside. All you have to do is include helpful information in your listing about how to get to the beach and where to swim safely. What’s it like to go on a walk? Is it a personal or a public space? What are the access parameters if it’s private?

The simplest method to address these issues is to provide precise directions to the beach and the time it takes to get there.

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Ensuring Your Department Is On Track With Its Goals

It is not easy to run your own business because you are practically a leader. You have so much on your plates and feel like not have enough time to do all of them. However, it is a must to keep monitoring your team and each department to ensure they are on track with their goals. It is challenging to find the most effective ways to do so especially with how the global pandemic affected our way of work today. 

How to keep your department on track with its goals

Your business as whole has its objectives. However, it can be achieved through hardwork and teamwork. That’s why you have different departments to ensure that they all work in harmony toward your company’s objectives. Here are ways you can track your department to see if they are on track with their specific goals:

You can always use the classic strategy, SMART (specific, measurable, achievable, relevant, time-bound) goals. This is easy method you can use tot rack your department on their progress with their goals. The goals are broken down into smaller pieces which make them easier to focus on and follow through. 

You can create shared goals document so you and your department can refer to it on an ongoing basis. You can create a spreadsheet for each department with specific goals each of them has to achieve. With this kind of document, it is easier to make everyone in the department aware of the goal because everything is laid out clear in specific manner. 

Get everyone on board by putting the goals front and center for all to see clearly so everyone working in harmony to achieve them. You can try it by putting a dashboard in a very visible place where everyone can see clearly. You can also talk about the goals and discuss about the indicators on daily basis. Always encourage your team toward achieving something together. Teamwork is the key here so that’s why everyone needs to get on the same board. 

If it is impossible for you to keep monitoring all departments on your own, appoint a leader or team heads for each department. Give them the responsibility to monitor and encourage their team. Then, you can communicate with the team heads regularly to know if their department is on track with their goals. This is a win-win solution because you can still keeping up with other works while still able to track your department’s specific goals. 

Schedule regular personal meeting every week for each team if possible. Make sure that the session runs smoothly where everyone get their time to go over goals. Also, conduct a question and answer session in the meeting. By giving each team or department a chance for a regular personal meeting, you give each of them a chance to look at the details to reach their goals effectively. It also means they can reach their goals one step at a time. 

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Komodo Liveaboard Cruise To Discover The Wonderful Flores

Komodo liveaboard cruise is a popular choice for divers exploring eastern Indonesia. Cruise ships in Komodo take divers to many very special spots in Flores, Labuan Bajo, and surrounding areas. Your liveaboard journey takes you to see the Komodo dragons that were found during Dutch colonialism and taken to be researched which makes this village very popular and the center of attention of the world. Endangered animals on several islands such as the Komodo Island and Rinca island are known to be ferocious with their amazing smell when looking for their prey.

What to expect on a Komodo liveaboard cruise

The Komodo dragon is an endangered animal that is currently in the protection of the Komodo National Park. Cruise submarine trips to small islands offer a unique and memorable experience. There are attractive offers offered during the Komodo liveaboard trip.

The many muck diving sites are amazing and provide satisfying dives for macro photographers. Big fish, manta rays are also present on the Komodo liveaboard cruise journey. Several spots and planning multiple dives are the right choice for your Komodo cruise experience.

Komodo Underwater

Underwater on the island of Komodo is a diver’s dream with visibility up to 30 meters with marine life of all shapes, types, and sizes. The coral reefs in the Komodo National Park area are very well maintained and healthy. This means that Komodo waters are filled with fish that inhabit coral reefs and make for impressive safari dives.

You can also feel currents of up to 8 knots which can turn into big currents. This current is what will bring underwater life on Komodo which is filled with large animals such as manta rays and sunfish. For macro lovers, brightly colored pygmy seahorses and rainbow-colored nudibranchs can provide underwater photo satisfaction.

Komodo Dive Sites

One of the best on the Komodo liveaboard cruise trip is the number of dive spots during the trip without feeling crowded.

Manta Point in Komodo National Park offers you the opportunity to dive with manta rays that you can’t miss.

Leaning on Rinca Island offers a very impressive trip where you can see a rare animal, Komodo. The island is perfect for macro underwater photographers and discovering nudibranchs.

Tip For Komodo liveaboard cruise participants

Just a reminder, the official language is Indonesian with the Islamic religion dominating the local population. It is advisable to dress modestly during land visits, or to cover exposed body parts with a cloth.

Temperature – Find out the temperature throughout your Komodo cruise journey. Bring layers of clothing for warmth when the temperature is very cold due to the strong sea breeze.

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Transitioning Office Work Environment To Remote Work

While many businesses are starting to prepare themselves to return to work at the office, there are also some who consider the opposite. Some businesses consider permanent remote work after finding the efficiency of remote work to their business force. If it is also your plan for this year, you may have to start with the preparation. This is such a big decision. It is just as big as your preparation to return to office work. 

How to seamlessly transfer your team to work remotely

With various vaccines that are being approved, there is hope for many business to return to their office. Meanwhile, some others plan to continue with their remote work environment. However, transferring your company to remote work permanently is not something easy to deliver. Here are things to consider to do so successfully:

First thing first, it is a must to ask fro feedback and opinion from the members of the board before deicing to permanently change your business operation into remote work. Also, you need to know whether or not your employees agree to this decision. It is possible for a split to happen. Some employees may wish to stay working from while the others are craving to return to the office. Make sure that everyone is informed when the decision is made. 

Also, make sure that everyone in your company knows why you make such decision. Give them reasons why it is more beneficial for everyone to work remotely. After making sure that everyone is on the same page, you need to provide the right facilities or tools to help your team working seamlessly from home. For example, load your team with required access, software, and hardware. This way, your team can corporate network and database seamlessly. 

Create a schedule that allow workforce to flow smoothly. One of the biggest challenges of remote work is scheduling and maintaining established communication. Hence, make sure that the schedule planned contained all obligatory planning meetings be it daily, weekly, or monthly. You have to ensure that the schedule set the time for regular reporting on the progress. It may sound a lot of work but it is essential for smooth remote work. 

Remote work is possible because the advance of technology. Many modern software for business makes remote work runs easier for employees as well as business owners. Hence, it is important to provide the right tools for your employees be it for individual, collaborative, or management works. The tools should be trusted and reliable to ensure the management and communication run seamlessly. 

Anticipate possible mistakes and challenges of permanent remote work. You might have learned few things after experiencing remote work in your organization. You can identify possible mistakes and how they can affect your remote workforce. This way, you can start planning for the right solutions to prevent and deal with those possible mistakes. Technical problem can be varied from time to time during remote work. Make sure you have the solutions for them in advance instead of waiting until they happen. 

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5 Reasons to Stay in Villa Ubud

Blissful relaxation, unique art, and a rich cultural atmosphere are all part of the wonderful things to do in Ubud. Ubud is a popular art village in the center of Bali Island. The surrounding landscape is full of lush, green terraces backed by rainforests. Ubud’s lush landscape is home to some of the most beautiful accommodations in Bali. Starting from the five-star resort to a private villa. There are numerous places that offer you comfort and luxury. However, if you are looking for accommodations that provide you utmost privacy. You can consider choosing a Villa Ubud instead of a hotel. Staying at one of the best villas is an opportunity to relax while on holiday. Here are the five reasons why you need to stay in a villa for holiday.

villa ubud with a private pool and relaxing ambience

Villa Ubud has beautiful location

Most villa Ubud is designed to enhance the aesthetic beauty of the location. Moreover, your holiday villa can be located in the most beautiful part of the village. You can expect villas offering you a mesmerizing view that is set against natural backdrops of lush river valleys and green forests. Whether you are enjoying your meal outside and relaxing in your private pool. Or chilling on your hammock on your own villa, you will always find yourself stopping to take in the gorgeous views.

Fabulous Facilities

Many villas provide the perfect setting to relax and unwind on holiday. The benefit of staying in a villa is that it has various facilities to offer. Starting from the swimming pool, kitchen, and entertainment rooms. These facilities make the villa better than a hotel for your stay. Furthermore, most villas come with spacious living and dining areas. It also comes with outdoor dining areas and exquisitely manicured gardens often make for a small party. Another reason for booking a villa is that you all have enough space to spread out.

Villa Ubud for wellness retreat

Ubud has always been a place for healing. Whether you’re seeking sun, spa treatment, or yoga retreat. There’s a wellness villa in Ubud for you. Many villas offer total privacy and every comfort imaginable. Enjoy the shade of the tree, practice yoga at the poolside, and swim in the pool. Therefore, Ubud is the perfect escape from busy city life.

Culinary Experiences

Staying at a private villa gives you the opportunity to enjoy incredible food in a fine dining atmosphere. Most villas in Bali incorporate a choice of a private chef. The chef also can craft each meal to perfection according to your taste.

World class services

Most private villas hire their own hospitality staff. They are trained professionals who can take care of guest requests that you need for a luxurious stay at Ubud.

Business & Property

Preparation Needed To Return Your Business Operation To The Office

Preparation Needed To Return Your Business Operation To The Office

The majority of people around the world are still working from home. It is the result of the shift caused by the global pandemic. However, with vaccines are now being approved to be spread all over the world, there is high possibility that business operation will return to the office. However, it may cause various issues and not as smooth as you though it would be. Therefore, you need more preparation to make the process runs seamlessly when the time comes. 

Making your business’s way back to the office

Business leaders may have variety of challenges when preparing their business to return to the office. There might be needed some pivots here and there. One of the biggest possible issue is the way your employees work. They have been used to the workflow at home and coming back to the office may put them in challenging situation. Here are what you can consider to d as part of preparation:

Getting everyone’s back in

It is possible that some of your employees refuse to work at the office especially after knowing they can work just find from home. Or, it is also possible for some of your employees to ask more flexibility about office-to-home relation. Anticipate these possibilities and start working with the plan that can fulfill your and your employees’ wish for better workforce after the pandemic. 

Respect everyone’s needs and time

Making your business’s way back to the office

It is a must to respect your employees’ needs and time. They have found their own ‘normal’ by working form home. It can be tough for them to return to the office. The process of adjusting may take time. What you need to consider is respecting their needs and time of work flexibility with their schedule. 

Creating a safe shared space

Returning to the office after the pandemic ends doesn’t necessarily stop your employees to feel worried about their health and safety. They may feel traumatized being in close quarters with the others. They may get anxious when riding their bus to the office. Fear, stress, anxiety, and anger can be amplified as the result of a year-round lockdown. Therefore, it is best to plan for a light training program to ensure their well-being and readability to continue working at the office. 

Smoothing out the transition

It can be tough to make a sudden transition from working from to come back to the office. Keep in mind that habit is the key. Developing habit can take times. Therefore, it is important to consider a gradual transition period instead. This way, your employees won’t experience sudden change that can affect their well-being and workforce. Allow them to build their new habits. 

Dealing with split teams

It is possible that the split happens where some employees choose to return to work at the office while the others continue working from home. If you can plan and develop the right system to ensure effective workforce then it won’t be an issue. Make sure that the split culture won’t affect your business negatively. If you are unsure about the split culture, consider another plan. 

nudibranch muck diving komodo
Travel & Leisure

Muck Diving in Komodo: In the Hunt of Tiny Dwellers

It’s no longer a secret that the Komodo, Indonesia, holds one of the richest and diverse marine population in the world. Over one thousand species of fishes and 250 species of coral reefs make up the underwater life in this part of Coral Triangle. Thanks to the Indian and Pacific ocean that spread in both sides of Komodo, streamlining nutrient-rich waters packed with planktons. The result is an explosion of colours; vibrant coral population with teeming fish swimming all around the water. However, one should not forget what happens on the ocean floor, where beauty lies on the details. Beneath what seems like soft sediment base and algae, small ocean creatures creeps undetected. Muck diving in Komodo might not be as big as venturing the iconic Batu Bolong or swimming with Manta, but it’s certainly an enthralling adventure to do in this spellbinding destination. 

Muck Diving Komodo: Weird and Wonderful Creatures

The bottom of the ocean hold secret life of tiny creatures. Here are what Komodo has to offer in the hunt of weird and wonderful macro life on their diving trip to Komodo:


nudibranch muck diving komodo
nudibranch by ig @divedamai

No muck diving would be complete without the tiny, bright, and colourful nudibranch. Nudibranchs are also known as the sea-slugs—but their appearance is far from boring from the land-slugs we know. They are known to display some of the brightest and strangest combination of colour; like purple-brown, brick orange-deep green, red-yellow, and many else! Their striking appearances are like glinting diamonds in the sands, however they are so small and well-camouflaged so you have to keep your eyes peeled to find them among the ocean litters.

Pygmy Cuttlefish

pygmy cuttlefish
pygmy cuttlefish by ig @dekepod

You might expect a mini version of cuttlefish, yet pygmy cuttlefish is actually a mollusc. Their body resembles cuttlefish, however, therefore the name. 

Blue Ringed Octopus

blue ring octopus muck diving komodo
blue ring octopus by ig @divedamai

One of the most venomous critters, the blue ringed octopus is the prima donna of muck diving lovers. They are quite common in Indonesia and spotting them on Komodo diving adventure is relatively easy. 


wunderpus by ig @questdiveadventures

You would think wunderpus is another made-up words from tumblr-style wanderer travelers, but it’s actually the name of an actual creature. Named after a German word meaning “a wonder”, wunderpus is a tiny octopus with long, thin arms. It’s often haves orange-ish colour with striking white bands or sports all over the body. Much like its relative the mimic octopus, wunderpus has the ability to mimic other marine animals and change its colour when feeling threatened. 

Decorator Crabs

Decorator Crabs by ig @carpe_diem_phinisi
Decorator Crabs by ig @carpe_diem_phinisi

Another master of camouflage, the decorator crabs loves to use anything to accessorise itself and avoid getting eaten. Their favourite ornaments are pieces of seaweeds, corals, rocks, and even scavenging other small animal around its habitat. They are experts of disguise, which is why spotting them could be a real challenge! The decorator crabs are one of marine animals who surely know how to create a stunning fashion statements!

More Komodo Travelling Stories: 

Komodo Cruise: Sailing the Wilderness in Style

Plunge with Komodo Diving Liveaboard in Labuan Bajo

Muck Diving Spots in Komodo

The underwater of Komodo is more on big fishes and coral displays. However, Komodo has two beautiful muck diving sites to visit; Siaba Besar and Wainilu. 

Siaba Besar

Beneath the savannah-covered island, the Siaba Besar is sanctuary for tiny ocean creatures. This site is a great combination of coral reefs and sandy bottom, which makes an amazing muck dives. Siaba besar is a sheltered bay so divers could conduct extensive investigation if the macro-life without getting disturbed by strong drifts.


The gem of muck diving in Komodo, Wainilu is the perfect spot if you want to find all the tiny creatures listed above. Wainilu mainly consist of sloping sands and soft coral reefs which gives impression of nothing when you first descend down here. But once you get closer, you will realize that the sand is so alive with so many fascinating critters!

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Maintaining Company Culture Due To Business Expansion

Every entrepreneur wants their business to grow significantly well. When business start to expanding bigger and bigger, it is where more profit come. The income will steadily rise up making you feel proud of what you have come so far. However, business expansion also comes with its downfall. The bigger your business, the more people you need to handle many things. It can cause another issue within the company culture because handling that many people can be overwhelming indeed. 

Maintaining Company Culture Due To Business Expansion

Maintain company culture despite the expansion of your business

When your business id doing well, it comes with various benefits. At least, it brings in more income. However, with so many new people, your company culture is more challenged somehow. It may start to suffer sooner or later. Hence, you need to know how to maintain your company culture despite your business massive expansion. 

It is highly suggested that you align your company culture around a central theme that is more actionable. Theme that is easy to implement and recognize it will integrate into a standard practice for all the people involved in your company. It will also make new hires adapt more quickly. You can decide the theme that truly align with your vision and business’s value. 

To maintain company culture, you should not stuck with the same system. In fact, change is needed when your business is expanding positively. Change means your company is growing to the better. However, change needs to be supported with proper system. Make sure that the change of system can help maintain your company culture in the right lane. Hence, it won’t be overridden regardless of how people might come and go. Creating system after your company grows can take longer than when you did it when it’s still small. However, it is to be expected and worthy. 

Change the way you hire new recruit for your company. Instead of hiring just one person per time, why not hire in group. It helps your new hires to feel less isolated when they are in your company. Also, you conduct interview differently. Instead of interviewing a small group in a four-wall, why not doing it socially through a small coffee or lunch. However, make sure to not hire in a rush to prevent from mishire. 

It is best to keep an open mind to feedback and criticism. Constructive feedback should be welcomed for the company culture to become better and better. As mentioned, change is needed while growing. Communication lines need to be kept open to allow everyone to give their feedback on where your company needed to change. 

Appoint ambassador that can bring out the best of your company culture. There must be certain employees in your company who are good st social skills and relationships you can make allies with. They will be able to show newcomers how things work in more pleasant way. Remember that you can maintain your company culture with the help from the others your ambassadors can be the right help. 

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Bali Long Term Villas, Top Location to Stay in Bali

Bali is one of the prime destinations in the world. Its unique culture, gorgeous waterfalls, stunning beaches, and vibrant party life making it one of the island’s most visited. More and more travelers fall in love with Bali and decide to make it their second home for a much longer period of time. Many people are choosing long-term rentals in Bali, often renting a villa or house for several months at a time. With a huge range of property in Bali, owning or renting a private villa in Bali offers a more personal and luxurious experience compared to other accommodations. Whether you’re planning to work or retire on this stunning island, it makes sense to look for Bali Long Term Villas.

Bali Long Term Villas, Top Location to Stay in Bali

Top location for Bali long term villas 

Deciding where to rent in Bali can be easy if you know where you want to stay. Everyone’s opinion on the best place to live in Bali will be different. For some, being close to one of Bali’s stunning beaches will make the island life complete. For others may prefer to stay in a peaceful area of the island. Some people also love to live in the thick of the nightlife scene. Make sure you have a good idea of which part of Bali will suit your best. Bali has everything for everyone, there will be someplace to suit everyone’s tastes. Here’s a quick guide to Bali’s top location.

Ubud is a great place for exploring the delights of central Bali. This area is well known for the culture, art, and stunning rice field. If your dream is to live in Bali long term villas surrounded by rice fields, then Ubud is for you.

Kutais the center of Bali’s nightlife, with no shortage of bars and nightclubs. It also has a huge variety of coworking spaces, restaurants, and shopping centers. If you are a party animal, then you can look for Bali long term villas among this area

Canggu is a good choice for someone who wants to stay in a beach area with decent hipster cafes and restaurants. This place is a big hub for expats, backpackers, and surfer holidaymakers. Those looking for a quieter beach escape, but with easy access to fancy cafes should stay at Canggu. 

Seminyak is one of the most popular choices for travelers to stay in Bali. With bustling streets lined with a fancy restaurant, boutiques, and some of the best nightlife on the island, it’s the perfect spot to rent a property long term. 

Jimbaran and Nusa Dua  have a slightly calm atmosphere compared to Kuta. If you’re looking for a spot in Bali away from crowded party towns, these places are the place for you.

Tips for long term rental in Bali

If you’re interested in a long-term rental in Bali, it’s advisable to find one through a trusted agent. The property agent will help you during the whole process of purchasing the property. Start from the research, the visits, the negotiations, until the signing of the papers in front of a notary.