Here you are, in your final way of establishing a real estate business. You have prepared everything, read every tips, and now you are ready to launch your real estate company. But you stumble upon one little things; finding the right real estate company name. A catchy and creative name is a must if you want to gain customers’ attention. A good real estate company should sounds good when spoken, looks good when written, and easy to memorize.
Here are some tips to help you find the perfect name that will be the identity of your business.
Use Geographical Location When Appropriate
If you have settle on one location for your property business, it’s good to take the location for your name. It’s good as immediate reference for people who are looking for properties in that area. Take example as Villa Bali Sale, which name make its as a top priority for customers searching for villa in Bali. If you wish to expand beyond your current location, however, it’s best to stick to general name and avoid specific geographic details.
Don’t Use Your Name
Whether it’s first name or surname, using your own name for your real estate company name is not a good idea. First, a person’s name is not really memorable, which means on bad branding. You want a catchy name that will easily stick to your customer’s mind. Second, it gives false hopes for people who expect to meet with you directly. You will more likely assign your workers to handle clients, and those clients might be disappointed to not meet with you, whose name is on the company name. Selling the company can be difficult when it’s named after yourself.
Add “Property” or “Realty” in the End
You want customers to immediately know what your business is all about. Hence, it’s a good idea to throw some keywords that shows you are in property business. Words like “property”, “reality”, “Estate”, or “Asset management” are good and very specific to property business. They can also act as a good extension name for domain registration. Especially when your actual company name has apparently been owned, parked, or is too costly to purchase. These specific name extension actually contributes a lot to better search engine response.
Keep It Short
Nobody has time to remember long names, so better keep your real estate company name short. The name of your business (which double acts as the brand) will be shown in apps and all social media channel. That’s why you need to keep it short but engaging and invoking curiosity at the same time. It should represent your business as well. Here are good examples for such short-and-witty names: Houzz, Homesnap, Brick & Mortar, Tenants Choice, Pacific Estate, Castle Group, or Riverstone Residentials.
Choose A Name that Invokes Trusts
Trust, confidence, and reassurance are among the most important things in property business. Customers need to feel safe and secure to buy property at your office. That’s why the name of your business should resonate with clients’ emotional needs. A name that inspire trust, confidence, and reassurance will greatly affect customers, especially the first-time home buyers.
To come up with a great real estate company name, you need to get your creative juice flowing!
