You’ve probably heard of the term thanks to reality shows—or perhaps you yourself is a homeowner looking to sell your property and is now wondering whether you should consider home staging to help sell your house. Whether you’re just casually curious about all the marketing hype of home staging or before making any decisions, let’s learn the basics about home staging first, to know what to expect.
Home staging is widely known as “home styling” in Sweden, and it’s also referred to as “property presentation” or “property styling” in the UK. A lot of people say home staging is all about illusions—it is about dressing a house to its best appearance before the home is up for sale. In a competitive real estate market, home staging has been a way to get an edge in the market and stand out from your competitions. Home staging has excellent benefits that would potentially give a good return of investment, if done right. What are those benefits and why should home sellers consider to pay for home staging?
Improving a property’s appeal
Good staging eliminates the clutter of your interior, and increasing the overall appeal of your home. It makes for a more attractive listing on the MLS. Staging would help you dress your home and present it better to a wider audience. Home staging is about creating “moods” and “atmosphere” that shows your house at its best possible light. Home staging is done to create the welcoming atmosphere once your potential homebuyers step foot to your house. Beyond that, staging would greatly boost your listing photos—making them appeal better and more professional. Photos are everything online, and it’s likely all your house have to show to attract potential homebuyers. Listings with great photos would be steps ahead of its competitors, thereby increasing the chance of getting multiple offers.
Home staging helps set the mood during the “first date” of your potential buyers. It’s all about first impressions. It’s said that for many homebuyers, they have already made up their mind during the first minutes of them entering the house. Opinions formed fast. This is especially true on something that require a huge financial commitment; this is where home staging could be tremendous help in your home selling.
Staging helps visualization for your homebuyers
Staging greatly helps your homebuyers visualize how they would live in the house. It could also help homebuyers relate the house with their furniture—it gets the imagination of your homebuyers ahead compared to empty rooms—and thinking plays a huge part in the forming of attachment. The more you can feed to your homebuyers’ minds, the better the possibility of positive feedback would be.
Staging helps sell your house quicker
While there is no one size fits all statistics, some did report that homes that get staging sell 17% more on average compared to homes that don’t. It’s also been reported that ninety five percent of staged homes were capable to sell as quick as 11 days on average, or even less. Staged homes appeal more to buyers, where they often sell 10 to 20 percent higher when compared to the listing price. There is a significant potential return of investment that almost always paid off when you put in the extra care to stage your home.