Home holiday might be the best property to invest in these modern days. With holidays becoming more essential for modern workers, having holiday property can be a very beneficial option. However, turning your property into a profitable source of income is not as simple as buy a villa and put it up into the rental market. Proper marketing is a must if you don’t want to end up with a dusty home holiday. Here are simple method for promoting your villa property to generate more bookings and income.
1. Put Up A Good Online Profile
In this modern day when people turn into online search for everything, having online existence will put you in better competition and visibility. More often than not, website acts as the first interaction of a potential guest with your property. Make sure your website looks as professional as possible, contain a lot of details, aesthetically displayed, visually appealing, and looks trusty. A customer will determine how your property match their need from your website.
Think as holiday makers as a date and your website as Tinder. An attractive website will generate more attention, which eventually lead to booking. Make sure to enlist active phone numbers and mailing lists for any further inquiries.
2. Display Presentable Pictures of Your Property
Customers likes to know what they are about to buy. Let potential guest have some idea of how living in your property looks like. It’s good to invest on very best pictures you can have.
Take pictures from every interesting angle, some close up shoots of little details in the room (e.g, toiletries, coffee and tea supply, towel folds, etc), other part of living areas (kitchen, bathroom, garden, pools, etc), and a wide shot of the whole property.
You can feature a model to show an enjoyable living ideas to potential customers. Make sure each of your photos are well-lighted, free from clutter, and highlight your best features.
3. Be Social Media Geeky
Some modern villa owners has enjoy a great deal of engagement from their social media. They invest on daily posting (or at least, weekly updates) and always present with aesthetically edited photos with engaging captions. Always adapt the current social media trend and curate your unique persona.
It’s good to differentiate the social media pictures with the one in web. In social media, you can highlight littlest details to your daily posting and repost the post of previous customers who were staying there.
You can even invites social media influencer to stay at your property and spread the words through posting to their followers. Lots of booking happened when potential customers are totally charmed with your feed and having certain degree of closeness with your property.
4. Put Up Your Property in Vacation Rental
Your villa will have higher booking chance when it’s up on property renting sites. Guests likes to go on sites where they are able to see and compare many option of accommodations at once. Try to get good reviews and ratings as it boost your likability among travelers.
5. Advertise, Advertise
Just like any other product, brand awareness is very important for the success of your property. Aside social media, you can establish stronger brand awareness through online paid advertisement (think of Google AdWords and website banner) and published advertisement.
Plan a slot in property magazine to feature your property for several month. This way, you will present a long lasting, luxurious accommodation that worth a visit for future travelers.
Promoting your villa property requires special marketing strategy. Do it right, and you will get flood of booking just in not time.