There are many strategies you can use for property marketing. Direct marketing, indirect marketing, and many more are available to use to fit your liking. However, there is also word of mouth method in property marketing you may need to consider due to its effectiveness. This method is actually not new at all. This can be considered as manual or traditional method in marketing in general. However, this method seems to work efficiently in property business as lots of investors show their interest in using this method and the result is positively good in return.
Word of mouth method in property marketing benefits
Word of mouth method in marketing strategy is considered as recommendation which is made by satisfied customers to their network of personal contacts. The recommendation can be both in oral and written forms. This is effective method because most customers are more eager to try new product or service recommended by their close friends or family. This strategy is more convincing in the customer’s point of view. It is more promising in the investor’s point of view. Here are benefits of word of mouth method in marketing:
- This method is more effective in building trust to customers because most of them are more willing to try, purchase and stay loyal to brand or service referred by their friend or family member. This strategy emphasizes more on customer service and customer experience unlike the traditional marketing strategy which emphasize more on self-branding.
- Word of mouth method in property marketing is less expensive than more modern marketing strategy such as putting ads on television, printing brochures, or campaigning on radios. Those who have experience in property business must have known that the cost of marketing is not cheap at all. It can even take large portion in operating budget. Thus, this strategy seems to be a great solution to have more affordable marketing.
- This method of marketing is also a great help to build brand awareness. People will be easier to recognize your brand or in this case your property. Unlike social media which seem to be more exaggerated in many ways, word of mouth marketing is more convincing in providing resources which can be easily shared by customers to their families or friends.
- It says that communication can be made not only by words but also by body language. Word of mouth is often to be done by direct communication and interaction between friends and families. This is why this method is more effective because customers will be more convinced by subtle body language such as when they friend’s eyes are so enthusiast while recommending your property.
- Cold calling marketing startegies are less effective these days because people are getting immune to it in which they tend to ignore it instead of giving response. Meanwhile word of mouth method in property marketing uses warmer kind of communication by involving more intense emotional response. Thus, you need to formulate your strategy to drive this method so your property has positive light in return.